In computing, an interface is a common boundary over which two or more separate components of a computer system exchange information. The exchange of data between your shop or system and all associated services (marketplaces, search or comparison services, payment providers or simply your corporate ERP) takes place through interfaces.
We are experts in interface programming
We’re a team of programmers who have been involved in developing APIs and related infrastructures for years. For this reason, we are able to directly code any type of implementation and support existing situations. In particular, our experience has led us to develop our Yub Connect project, which is also an interface and connectivity platform for search and price comparison engines, and marketplaces. Also in this case, we can offer a quick adaptation to the components that best suit your needs.
More channels, more options for your online store.
The digitization of data has brought new rules in the sales process. Given the ever-growing number of sales channels, the strategy of making the best use of them is a fundamental development direction.
The Multichannel / Multiple Touchpoint approach
As the name suggests, the multichannel approach offers the consumer multiple channels to get in touch with the company. Marketplace, price comparison engine, social media, mobile app, online store or physical store: this type of approach places the product where the customer can find it and increases the brand and / or merchant recognition. The limit, however, in this case is that each channel exists and lives independently, and the challenges lie in the difficulty of managing in an integrated way data, information and behavior of consumers passing from one point of contact to another.
The advantage for the merchant: YubChannel and multichannel integration
Thanks to the use of various sales channels, there is an additional opportunity for the merchant to implement his strategies: aiming at product characteristics and rules based on the group of customers he addresses.
The possibility is therefore to carry out marketing and price policies also by exploiting the competition of individual channels, for example based on the different commission percentages, always at the best profit for one’s own online shop.
From a technical point of view, the actual construction of the connections is represented by the interfaces. These represent an expense that is often difficult to sustain even for a medium-sized merchant: the YubConnect solution, thanks to the modular and centralized architecture, allows these costs to be reduced. Moreover, thanks to the presence of a single plugin within the CMS (Prestashop, Shopware, WordPress but also custom), server performance can also be improved.