PERFORMANCE-ORIENTED REDESIGN OF KOHL‘S ONLINE SHOP
Kohl is a South Tyrolean company that manufactures high-quality apple juice. Strength, energy, valued people and a land that stands for good products are at the heart of the philosophy of the juice manufactory, which produces authentic, genuine and pure products from 8 South Tyrolean apple varieties. The apples are harvested and processed with respect for nature in order to preserve the authenticity of the fruit juice and to guarantee the premium quality of all raw materials. After the analysis and redesign, we improved the e-commerce user experience and made the online store more intuitive and user-friendly for the end customers.
Relaunch of e-commerce with a focus on user experience
The collaboration between Kohl’s and our team began in 2020 with the redesign of their online shop. The goal: relaunch and update the website with effective and performance-improving changes. We implemented a new graphic design for the entire portal. We also customized the display mode 1:1 pixel by pixel and created various online configurators. For example, we developed a configurator that allows customers to select the juice best suited to their individual needs. Another configurator provides advice on combining drinks with different dishes.
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