CASE STUDY

Meraner Mühle

Development of the b2b and b2c shop

Case study

Meraner Mühle

Development of the b2b and b2c shop

The Molino Merano brand was founded in 1985 in Ansbach, Bavaria. The passion for high quality wheat characterizes the work of this mill, which attaches importance to combining traditional principles with a future-oriented production. The product range includes innovative baking mixes and baked goods enriched with aromatic sourdough. The company has always invested in state-of-the-art equipment. One example is the specially equipped microbiological laboratory, where the development of the yeast is carefully monitored and controlled. In 2020, Molino Merano entrusted our team of developers with the task of relaunching the company’s website. The idea was to create a unique and functional store that would work efficiently both for the B2B channel with bakery professionals and for the B2C channel with end consumers in Italy and abroad.

After an analysis and development period, we implemented Shopware 6 to combine functionality with flexibility. The platform has also been updated in terms of graphics and is now intuitive and user-friendly. On the B2B platform, we made it possible to offer special conditions for regular customers and give new customers the opportunity to register and buy directly. We also completely redesigned the interface and connected it to the ERP software to manage data of customers, products, orders and more.