MERANER WEINHAUS

BECOMING AN ONLINE SHOP AND A PREFERRED PARTNER IN SOUTH TYROL

The “Meraner Weinhaus” was founded in 1877 by Irma and Josef Hölzl, who specialised in the craft of winemaking. This historic wine shop in Merano offers around 3000 local, national and international wine brands. In addition to a selection of high-quality sparkling wines and spirits, the Meraner Weinhaus also sells wine-related accessories and a small range of gourmet delicacies. Since its foundation, the company has been selling its products to partners and service providers in the hotel, gastronomy and delicatessen trade, with a focus on its own special range. Recently, our 426 team completed the development of the online shop. The goal of Meraner Weinhaus is to become a reference partner in terms of quality throughout South Tyrol. So we have further developed the shop by implementing personalised and up-to-date graphics.

We have made the functionalities more efficient and simplified the e-commerce operations

The interface was completely revised and linked to ERP software to manage customer, product and order master data and thus optimise the administration of payment means and shipping services. We also connected the shop to YUB Payment to centrally manage transactions. Then we started connecting to YUB Connect to link and synchronise products on different marketplaces. The implementation of PIM Akeneo was essential for the central management of product data too.

TECHNOLOGY

  • Shopware 5
  • Akeneo
  • YUB Connect
  • YUB Payments
Meraner Weinhaus
Client

Meraner Weinhaus

Services

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