CASE STUDY

Pircher Oberland

An advanced b2b and b2c e-commerce for wood sales

Case study

Pircher Oberland

An advanced b2b and b2c e-commerce for wood sales

Pircher can look back on 90 years of history. Nature, tradition, passion and a profound knowledge of wood are among the values that define the South Tyrolean company founded in Toblach (BZ). In this region, people have always had a particularly close relationship with wood as a means of living and working. In the Pircher Oberland, the art of processing this valuable material is passed down from generation to generation combining tradition, technology and respect for the environment. A few years ago the company decided to modernize its website technically.

In order to upgrade the store and make it a powerful platform for B2B customers as well, in 2020 we started working on a modern system with several integrated solutions that should save time and costs. The company’s goal was to group and organize product information in a coherent way, define different levels of management and make it available on different distribution channels. For this reason we implemented PIM Akeneo for data management, which is connected to the interfaces of YUB Connect.